Boots...

The sustainable packaging brief is based on re-designing a Boots cosmetics brand. I have been looking into some of their other own brand designs to get a feel for what they currently do...


















The No7 Make-up brand is priced relatively high-end. The design is very simplistic and uses few colours, keeping the brand as a smooth and sleek set of products.
The Botantics range is more competitive, but considering the ingredients a medium price is understandable. The design is simple, but effective and has variation throughout the brand which keeps the design interesting.
The Essentials range is a basics value price range, the design is simple, and makes the no-frills approach to cosmetics obvious.