"Packaging is people's perception of the brand; it's that core. It is your single most expensive for of advertising; and if you're a small company it's your only advertising. When people think of your product - whatever kind of food it may be - they picture the package it comes in" - Mark Greene, Pecos Design, New York - Page: 45 Hargreaves, B (2006) Successful Food Packaging Design. Rotovision SA. Hove, UK
Hi, I'm a Graphic Designer, just graduated from Leeds College of Art and now looking to start life in the real world. Currently living in Harpenden, Hertfordshire and looking for a job of some description. This blog is the result of three years of forced, but quite enjoyable blogging about my work. Expect to find general ramblings, links to great design and the odd muffin recipe.