Successful Food Packaging Design

"Packaging is people's perception of the brand; it's that core. It is your single most expensive for of advertising; and if you're a small company it's your only advertising. When people think of your product - whatever kind of food it may be - they picture the package it comes in" - Mark Greene, Pecos Design, New York - Page: 45 Hargreaves, B (2006) Successful Food Packaging Design. Rotovision SA. Hove, UK