Tuesday 24 November 2009


I have had a look online for different types of gift bags. I am planning on designing bags made of paper, but there are other options, so I've had a look:

Clockwise from left:
1. These white bags are made from paper, but have low shine vertical silver stripes running across them. The handles are made from stiff twisted paper, which means they stand up. The silver tissue sets off the shine in the paper. Overall the design is very low key but it isn't specific to any one occasion, which makes it versatile and very commercially viable. For those who appreciate the elegant and stylish, and anyone who wants to give a gift wrap suitable for any gender.

2. These are quite interesting christmas bags. The design is not conventional but it works because of the colour combination and the aesthetics of the bag. The tissues uses the same colours as the design, which helps to give it a more christmassy feel. The illustration is a little limiting, it would mainly appeal to women, and probably those over 30. Overall the design is a bit tacky, but it will appeal to someone!

3. These purple paper bags are clearly designed for no specific occasion. The design is simple and very graphic, devoid of any type! The important thing about this design is that uses colour, and lots of it. The colour palette is quite unusual but it creates a very bold design, which makes the present look exciting.

4. This is a very thick paper bag, made with cord handles. The bag is totally plain, the colour appears to be some kind of pale gold (possibly not metallic). I realise that this design isn't exciting or special, but it is always important to have bags that are just plain so that they can be used for any occasion, and suit anybody.

5. This bag is made from thin frosted plastic. The handles are made from a double layer of the same plastic. The pattern on the bag is simple, but pretty, not really suitable for a male audience. The fact that the bag is see through means that it will require tissue paper inside to conceal the gift, this means buying an extra piece of packaging, and therefore might not appeal to the customer.

6. This think paper bag has twisted paper handles like the first set of bags. The colour is bright and bold, making it eye-catching even though there is no pattern or design. A bag like this can be reused - unlike wrapping paper which is ruined after one use. Gift bags are usually quite expensive, a bag like this wont cost as much as one with a printed design, or one that uses foiling or coatings.

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