Bakery Branding...

I came across this piece at Phrizbie Design. They have produced an entire range of products for a Dubai based bakery. This is very much in the same vein as the items and style of work I am intending to produce. I can see from this range of products that they have kept the continuity running throughout the brand, but managed to stop it from looking the same. This is something I need to consider for the range of products I am producing, as well as making sure that it still presents the brands values and personality.