Paperchase are brilliant when it comes to creating ranges of products that use a continual design. A range usually consists of one of every wrapping product in the same design, and possibly some in different, simpler designs that use the colours from the main boutique range. The range below is christmas 2009, and they have done a great job of creating a range that is suitable for a range of products, and showcases the design to its best.
I am intending on creating a range similar to this, but probably containing a wider range of products and using one main design, and a lower key pattern design. Boutique ranges are quite popular, and the products usually sell quite well, and they area bought as a complimentary set. I do feel that my designs may work quite well as stand alone products, but a boutique range will strengthen the overall design, and make it more commercially viable.
Paperchase Grunge Star Christmas range:
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12 years ago