One of the products I have to produce for Cake&Co. is a mail shot. Direct mail is a really great way to target local people, increase sales, and advertise promotions. I have tried to find some interesting direct mail, though that is proving hard. I want my piece to be simple - probably a standard A6 format, an to be engaging by using colours, and providing more information than basic 'this is our promotion - hooray!'
This is the most interesting piece of direct mail I could find - It is quite clever, the message is clear, but the printing and size is very simple. Unfortunately this is the most interesting piece I could find, which I think is saying a lot.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxNz-QtzOoEvFasMyNr54wWZNB8ar61SxlTcdzDthKHrVN0HE-9u9IB7PCoHYoxe0MYv2KZPSVa9As3t3t0vsh9Oek9lbHMFn5WS3yA-Zt2Nrw-jH-9tuNt_2HMISYTulskyu52uOGGB8/s400/paycare.jpg)
I know that my client does not want the mail out to cost a lot, so the design will probably be quite simple but hopefully represent the brand in a good way.
No comments:
Post a Comment