I came across this packaging design work for Joe and Dough (ie. coffee and bread) on a packaging design website. I like the general feel of the design, but it seems like it could be much more playful and interesting. The take-away bag is getting there with the illustrations, but the bread box is boring as hell! This design does not seem to have been refined a lot, and the colours are quite an obvious choice...overall I think that so much more could be done with this brand, it does not need to be so stayed and dull.
Hi, I'm a Graphic Designer, just graduated from Leeds College of Art and now looking to start life in the real world. Currently living in Harpenden, Hertfordshire and looking for a job of some description. This blog is the result of three years of forced, but quite enjoyable blogging about my work. Expect to find general ramblings, links to great design and the odd muffin recipe.