![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY7XUjoGu_iMiectODmBGbSOhLTiuqA0Cr1iZ1VuQhFGBent5zGX6c917c_A50t14GC9MNyjl7PJ0ACrWBPCVBu_hyphenhyphen8BuceysEsSn86R-3BIZI7yUZ4ClBSDVlDqsKLTv9E5GYkGIBmP0/s320/Boots.jpg)
The No7 Make-up brand is priced relatively high-end. The design is very simplistic and uses few colours, keeping the brand as a smooth and sleek set of products.
The Botantics range is more competitive, but considering the ingredients a medium price is understandable. The design is simple, but effective and has variation throughout the brand which keeps the design interesting.
The Essentials range is a basics value price range, the design is simple, and makes the no-frills approach to cosmetics obvious.
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