Hello! Lucky

Hello! Lucky are a fabulous paper product company that use letterpress to product the majority of their designs. Their designs range from the cutesy and silly to delicate and subtle.
I think that the two colour printing used on the majority of these designs works really well, and will also make the overall cost of the cards lower, but does not affect the quality of the design.

My favourite is the whale - it is a beautiful design, and doesn't require any type because the emotion is clear from the illustration. I think that the inclusion of type can be very important, but it also needs to be appropriate.