The designs are all very different; a huge variety of colours, typefaces, and styles. You get a feeling of eclecticism and diversity, of great appeal to a wide range of consumer. The words themselves are very emotive, descriptive in a fashionable way - they play on culture and create a feeling about the products.
What I have learnt from this research:
1. Topshop like to use type to create a style
2. The use of type engages the reader and helps them to connect with the clothing
3. Topshop use type in a varied and very eclectic way
4. Topshop are a varied and experimental brand