Topshop Boudoir: Art Deco and Burlesque Influences...

I had the idea of creating a logo for the Boudoir sub-brand that is based on Art Deco and burlesque style design. The images below are from the book Burlesque Poster Design. I've tried to find examples that demonstrate the style of design I am thinking of pursuing.

The text I am focusing on here is 'Follies' - the script style of typeface is feminine, flamboyant and complements the imagery. The type, despite being very decorative, is still totally readable and clear. The prettiness of the type is contrasted with Fabulous, which is written in an uppercase serif, quite different, but it keeps to overall hierarch quite equal.

This design is much a much more modern approach to burlesque design; the essences of the design is the same; the style of type is very similar to the Follies type above - the decorative and calligraphic font stands out really well in this poster, because of the dark background. Again, the contrasting type is a bold, uppercase serif font, which balances the overall design well.

The type that reads 'Fluffgirl...' is a strange combination; the overall sense is quite pretty and fun, but in a bold way. Looking closely the shapes, particularly the serifs have an indication of western style type - it could almost be used for a saloon bar. The use of a small shadow on each letter adds a little depth, and more style to the overall phrase.

The central type reading Burlesque has a slightly Art Deco quality to it. The pattern within the letters is unusual, but gives the text a little more character. The uppercase is strong, and very bold - this design has a slightly harsh edge.

All of the type used on this poster is art deco style. The lightness of the text is very clear; the main title is strong, but the wide tracking makes it feel less imposing and harsh. The other typefaces used are very plain, sans serifs which complement the whole poster. The colours within this design are a little bland, but they work together and create an imposing design.

There is a lot going on within this poster, but the use of limited colour helps the type to stand out. There are about 6 typefaces used within the design, though the clash of styles does not seem obvious. The header text is strong, but has a feminine edge which softens it. The design is quite over the top, but the type stands out and is clear and strong.

The type in this poster is also quite varied. The styles differ, but the contrast is quite complimentary. The hand-written style type is typical of this era and evokes a sense of fun and mischief. The header type is a bold sans serif which looks like it has been drawn with a marker pen. It is a little odd, but works fairly well because it is shown in strong colours.

What I have learnt from this research:

1. Calligraphic type needs to be easy to read, otherwise it becomes redundant.

2. The use of a contrasting type is very popular, it helps to show hierarchy and variety within the design

3. Simple contrasting colours work best and help to create a strong and bold design

4. The type needs to be feminine and light, not to heavy or harsh

5. Sans serifs are very popular with this style of design, they demonstrate a modernist view.

All images are taken from:

Droubie, Y & Parliament, I. (2009) Burlesque Poster Design. Korero Books; London