Monday, 19 April 2010

Response: John-Paul Winter, Very Studio, London

Why is print successful in communicating an idea/concept? Because, it's tactile, versatile, precious, mobile, ubiquitous, dynamic...

Why do you use print design as a communication tool? We use all forms of visual comms, you need to consider all media in order to be effective...

Considering your own experiences of designing for print; what do you consider to be the best/most enjoyable thing about the print design process? The anticipation of the final printed piece.

Do you think that digital media or screen-based design will ever fully replace the printed medium? Never

The print industry is large and contains a lot of diversity. What makes printed material appealing (to yourself and consumers)? Its ease of use for the end consumer and the other properties of whatever you have printed ie beermat, van, packaging, t-shirt...

Why and for who is print design successful? Please specify clients. Because of the answers to question 1 and for any client...

Do you design for print and screen? Are there cross overs, and if so how do they work? We design for both formats. Design is design, a visual response to a brief should not be constrained by media.

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